In retrospect, customers remain as integral aspect of a successful business. So it is appropriate that they are given great importance and what better way to do that than to place our article in their perspective. Here I placed self-proclaimed “laws” to follow in order to create a sustainable and successful Facebook Page.
- A customer should be able to say “I CAME.”Customers SHOULD BE ABLE TO LOCATE AND COME TO YOUR PAGE.
The initial and arguably the most crucial portion of your Facebook Page Management is drawing attention to it. Simply put, having a killer Facebook page credibility with incredible content and potential is futile and useless if you can’t draw enough traffic to sustain it.
What should you do?
Ensure customers find your page.
Make your Facebook page as accessible as possible.
Good use of Facebook Page Management doesn’t strictly require Facebook as the only source of much-needed traffic for your site. You can also post links of your page on every other form of social media you have such as Twitter, Instagram, Youtube, Tumblr. Blogging about your page is also a good resource for your continual exposure it. You can also reach an audience offline through leaflets, posters, brochures and the like.
- A customer should be able to say “I SAW.” Customers SHOULD BE ABLE TO SEE AND LIKE YOUR PAGE’S CONTENT.
It is not enough a potential customer reaches your Facebook page. Proper Facebook Page Management deals with handling your content effectively to increase the most interest from the widest possible audience.
What should you do?
Raise all forms of interest from your customers.
Make your posts attention-grabbing.
Common but effective ways on how to manage your Facebook page with noteworthy posts are through the use of inspirational quotes, images and stories. They can be the food-for-thought sort of content but customers would appreciate your own personal touch. Keep in mind that Facebook Management also requires regulation. People often mistake posting well with posting too much. If you do this, customers will no longer be interested in your content. Limit your posts that they become short yet engaging and are also timed well. You also have the option of encouraging your customers to tag all their friends to join in the fun as well.
- A customer should be able to say “I CONQUERED.” Customers SHOULD BE ABLE TO FEEL EMPOWERED WITH YOUR PAGE.
All successful businesses thrive on their customers’ satisfaction, which continues to be the most important form of resource a business should have. For instance, once a customer is not satisfied, the business risks of having a bad reputation and reviews thereby losing potential income from other customers.
What should you do?
Establish and maintain interactivity with your customers.
Create an engaging exchange with your customers through your posts.
Make your Facebook Page interactive and exciting so that customers come back hungry for more. Indulge your customers to occasional surprises such as sales and discounts available only if they like and share this picture and other similar marketing tactics. You can come up with online contests with limited edition prizes exclusively done online. Your business enjoys the traffic brought in by the customers’ attempts to win. Another good way to manage your Facebook page is to request feedback from your customers. Customers should be made to feel empowered that they bring in good change to your business. Regular feedback also ensures providing your future customers your optimal service as well.
Memorizing these certain steps in Facebook Management will never make you an instant millionaire because ultimately, how to Manage your Facebook Page is again YOUR call.
Now make Julius Caesar proud.
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Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.